We help brands motivate, activate and dominate in their corners of the world. 

OSP helped Surly Brewing change an 80-year-old Minnesota state law by flexing strategic and creative muscle to influence the Legislative debate. The campaign used earned media, social media and harnessed the passion and power of craft beer fans to influence the passage of the “Surly Bill,” which gave breweries the right to sell their beer where they brew it. The new law launched Minnesota’s craft beer industry, resulting in hundreds of craft breweries and taprooms opening across the state, with Surly leading the way with its “Destination Brewery.”

OSP was the big foot behind the brand launch of Minnesota United and brought a fresh approach to announce the new team. To reflect the global and community nature of the sport, OSP made the announcement by bringing together the mayors of the Twin Cities at a hub of diversity — the Midtown Global Market — demonstrating the team was uniting fans across communities to raise their scares for the new club.

When Papa John’s dissed frozen pizza on Twitter — an insult to client Heggies Pizza — OSP cooked up a PR program to rally Heggies lovers against Papa Johns. The campaign used irreverent news and buzz-worthy stunts — like visiting Papa’s HQ to deliver Heggies — and more. Topping it all: a pizza taste-off event vs. Papa Johns with celebrity judges who (naturally) selected Heggies as the champion of pizza.

OSP understands the value of community experiences for brands and has created several programs for clients to deliver goodwill and media coverage. For Northern Tool + Equipment, OSP connected the company with career and technical education programs across the country to donate tools to schools and empower students to pursue a career in the skilled trades. Through a series of in-class events, OSP secured media coverage to celebrate the students while producing customized video pieces to tell the stories.

To welcome people back to downtown St. Paul following the pandemic, OSP created an inviting activation program for the St. Paul Downtown Alliance to revitalize the scene of the city. The effort included a consistent mix of promotional elements led by 300+ special events, colorful social media content, influencers and a robust collection of videos to spotlight the faces and places of St. Paul.

No matter the client, no matter the project, OSP always finds ways to secure valuable earned media coverage to generate awareness for our clients in media outlets that matter by crafting smart pitches and targeting the right reporters, at the right outlets.

OSP hatched a plan to launch Eggland’s Best premium egg brand by producing slick digital video campaigns and social content. As another layer to the program, OSP forged partnerships with local chefs in select markets who hosted special dinners that brought to the table influencers and foodie friends to capture content of the unique dishes. Adding to the mix, OSP brought in new swag and merch to elevate the brand’s look.