In the haste of content creation, good writing is becoming an endangered art form. Companies that can bring its narrative to life with compelling copy stand out in an increasingly loud echo chamber. From web copy and bylined articles to snappy social media content, One Simple Plan is able to dial in on stories and capture readers' attention by distilling issues into simple themes.
Brief Case Study:
A company that produces ultra-pure hydrogen for science and industrial applications doesn't typically market itself in community newspapers or the local adult contemporary radio station. Proton Onsite has a hard-core science and innovation value proposition suited to very specific trade publications that quickly kick aside content that doesn't go a mile deep. One Simple Plan rolled up its sleeves with Proton Onsite, identifying, placing and writing a series of long-form bylined articles that appeared in titles like Gas To Power Journal and Laboratory Equipment.