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A company that produces ultra-pure hydrogen for science and industrial applications doesn't typically market itself in community newspapers or the local adult contemporary radio station. Proton Onsite has a hard-core science and innovation value proposition suited to very specific trade publications that quickly kick aside content that doesn't go a mile deep. One Simple Plan rolled up its sleeves with Proton Onsite, identifying, placing and wiritng a series of long-form bylined articles that appeared in titles like Gas To Power Journal and Laboratory Equipment.