We build brands.

We boost brands.

We bang the drum for brands.

What We Do

Community Engagement Programs

Creative Ideation

Crisis Communications

Events and Activations

Executive Leadership and Commentary

Internal Communications

Media Relations

Social Media and
Influencer Marketing

Video and Content Creation

What We’ve Done

  • Cracking Open a New Brand

    For Eggland’s Best premium brand Born Free Eggs, OSP created a brand engagement recipe by forging partnerships with local chefs who starred in elevated dinner experiences featuring delicious dishes. These events brought to the table influencers and foodie friends to taste, create and promote the brand in key markets. To add more flavor, OSP led a series of motion video shoots to cook up dozens of videos for digital distribution.

  • Tooling Up Students for Careers in the Trades

    For Northern Tool + Equipment, OSP connected the company with career and technical education programs across the country to demonstrate its support for the skilled trades. Through a series of in-class events, OSP brought in media coverage to spotlight professional-grade tools donations. Capping it off, OSP celebrated the schools and students through customized video pieces to tell the stories.

  • Growing Downtown St. Paul for Good

    For the Saint Paul Downtown Alliance, OSP established an inviting activation program to welcome people to the city through a robust blend of special events — almost 350 in one year — along with a collection of videos to introduce viewers to the faces and places of Saint Paul.

  • Creating the Craft Beer Boom

    OSP harnessed the power of earned media and craft beer lovers to ignite the “Surly Bill,” which overturned a near 80-year-old law — and gave breweries the right to serve their beer where they brew it. The new law resulted in the creation of hundreds of craft breweries and taprooms across the state.

  • Uniting for Soccer

    OSP launched the dynamic Minnesota United brand by bringing communities together for the brand announcement, which included mayors from both Minneapolis and Saint Paul, and celebrating the new team in company of the vibrant and diverse Midtown Global Market, the location for the press conference.

  • Installing Content for the Pros

    For long-time client LL Flooring, OSP has created various initiatives to target and engage the ‘Pro’ consumer, a key and growing segment. This has included helping to facilitate podcast guest segments, producing videos of profiles and projects, and fostering partnerships with trade organizations and spotlighting them. Within this program, OSP has also done many content captures of Pros at work at various installations and builds to share a detailed story of the products and services at work.

  • Capturing Headlines and Building Awareness

    No matter the client, no matter the project, we always find ways to secure valuable earned media coverage to generate awareness for our clients in media outlets that matter by crafting smart pitches and targeting the right reporters, at the right outlets.

Client Satisfaction

  • Quote from Lumber Liquidators

    “LL Flooring is a long-time partner of One Simple Plan because they always provide us with smart insights and sound execution to guide our communications programs and opportunities. We appreciate how their team provides strategic point-of-views and brings a forward-thinking and never satisfied style. Just as important, OSP delivers a collaborative spirit and will always hustle for us. They are hungry, nimble and flexible, and always seeking new territory. These attributes mean a great deal to us and we’re glad One Simple Plan is here for us to help advance our brand.”

    LL Flooring

  • Quote from the City of Saint Paul Downtown Alliance

    “I’ve gone to OSP dating back years, since my time at the City of St. Paul, because of their strategic vision, creative ideation and sound execution no matter the project. I wholeheartedly recommend OSP and endorse them as a partner considering the various strengths and attributes they bring to the table when it comes to campaign development and management, event planning, communications and brand engagement.”

    Saint Paul Downtown Alliance

  • Quote from the Minnesota Vikings

    “We've engaged One Simple Plan for a series of high-profile projects with lofty expectations. Their flexibility, sound counsel and commitment to results has built OSP a strong reputation within our organization and in our community. Working with One Simple Plan is refreshing and I recommend them without hesitation.”

    Minnesota Vikings

  • Quote from Northern Tool

    “One Simple Plan has been an important part of our marketing team for years. They bring me peace of mind, knowing I can trust them to run with projects and create great results. OSP always brings great ideas, smart counsel and knows how to execute to deliver.”

    Northern Tool

Why Us? It’s Simple.

Clients turn to One Simple Plan because we take pride in delivering meaningful results.

  • We’re restless.

  • We embrace efficiency.

  • We’re enterprising.

  • We can dominate in dysfunction.

  • We smash roadblocks to find solutions that lead to success.

Get in touch.

Please introduce yourself by completing the form and clicking the send button. We’re eager to talk to you about amping up your next project.

Mailing:

One Simple Plan
5500 Nicollet Ave
Box #19089
Minneapolis, MN 55419